Case Studies | Precision MD, The Science and Elegance of Skincare

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Precision MD is a skin care company which sells their products directly to physicians. They are dedicated to helping women reverse the signs aging. Precision MD had recently gone through a corporate reorganization and they needed to bring their new portfolio together and develop a cohesive corporate brand identity with a new company logo and package design. They asked us to rebrand their company and their full line of skin care packaging. We felt that their product packaging and company logo looked dated and they needed a more memorable brand that spoke directly to their younger audience. We also believed that their current brand did not visually position their company as a skincare company nor was it focused on science and beauty. We presented a new brand personality that evoked science in an elegant way in order to give credibility to the effectiveness of their products in helping women.

  • Brand Strategy
  • Brand Development
  • Packaging