Digitale Design

The Yacht Clubs of the Americas was a small start-up company who's goal was to acquire small marinas in the state of Florida and turn them into luxury 5-star yacht clubs. The brand of the company was limited to the name of each marina which visually made it impossible to promote an overall corporate brand. Digitale was asked to develop an umbrella corporate brand that would incorporate each marina as they were purchased. This brand was developed with the goal of presenting The Yacht Clubs of the Americas as an established high-end brand to attract boaters who were seeking a 5-star luxury experience and exclusivity in a number of marina locations.

• Brand Development
• Brand Guidelines
• Digital Strategy and Design
• Marketing Campaign